Postcards That Get
Noticed, Read, and Acted
On
No envelope to open. No subject line to ignore. A great postcard puts your message directly in front of your prospect the moment they check the mail. We design, print, and mail postcards that drive real responses for local businesses.
90%
Of postcards are read or at least scanned by the recipient
4.4%
Average postcard response rate vs 0.6% for email
57%
Of recipients feel more valued when they receive mail
5–7
Days from design approval to mailboxes in most campaigns
The Simplest, Most-Read
Format in Direct Mail
A postcard has one job: get seen and read the moment it arrives. Unlike a letter that needs an envelope to be opened, the message is visible immediately. The postcard delivers your message the instant someone picks up their mail.
They also cost less to produce and mail than full letter packages. With no envelope, no extra inserts, and fewer moving parts, postcards save time and budget while still getting strong response rates.
We design postcards that look striking at first glance. Strong visuals, compelling offers, and clear calls to action that drive people to call, visit, or scan.
No Barrier to Reading
Unlike envelopes, recipients see your message whether they decide to “open” it or not. Awareness is guaranteed.
Lower Cost Per Piece
Postcards qualify for lower USPS rates than letters. Combined with simpler production, they stretch your budget significantly.
Easy to Repeat
The most effective direct mail runs in series. Postcards are the most practical format for monthly or quarterly campaigns.
Bridges to Digital
A QR code on your postcard connects your physical campaign to your website, landing page, or online offer instantly.
Which Postcard Size Is Right for Your Campaign?
Size affects postage class, production cost, and visual impact. Here’s a plain- English breakdown of your options.
Standard Postcard
Lowest postage rate. Simple, clean, good for appointment reminders, follow-ups, and high-frequency local campaigns.
Large Postcard
The sweet spot. Larger than standard with more room for visuals and copy, but still cost-effective. Great for offers, menus, and service campaigns.
EDDM Jumbo
Required for EDDM campaigns. Oversized and impossible to miss. Plenty of room for bold branding, maps, offers, and a menu or service list.
Mega Postcard
Full-page oversized mail piece. Great for luxury real estate, premium services, and campaigns where perceived value matters.
5 Elements of a High-Converting Postcard
Every postcard we design is built around these five principles. This is what separates effective mail from junk mail.
Bold Headline
Your reader needs to know what the card is about in two seconds. Fast, clear offers win.
Compelling Offer
A reason to act now. Limited-time savings, bonus, urgency, or valuable discount.
Strong Visual
A supporting image or graphic that makes the offer feel more real and worth attention.
Clear CTA
One action only: call, scan QR, visit URL, or claim the offer. Do not make them guess.
Trust Signals
Include testimonials, logos, guarantees, credentials, or reviews that build instant credibility.
How Fast Can You Get Postcards Mailed?
Speed matters. Our local print partnership with Minuteman Press Oak Park gives us faster turnaround than national mail houses.
2–3 Days
Design Turnaround
From brief to finished proof for standard campaigns. Rush available.
3–5 Days
Printing Turnaround
Once approved, Minuteman Press Oak Park typically turns most jobs in 3–5 business days.
3–7 Days
USPS Delivery
Marketing mail delivery varies. First Class available for 2–4 day delivery when timing is critical.
Every Postcard Comes with a QR Code — and the Data That Follows
One of the biggest objections to postcard mailing is “how do I know it worked?” We solve that. Every campaign includes a custom QR code that links to a dedicated landing page so you can see exactly how many people responded, when, and from which route or segment.
Combine that with a unique phone tracking number and an offer code at your register, and you have complete response tracking systems built into every campaign.
- QR code on every piece — link to your landing page
- Scan analytics: who scanned, when, and what device
- Unique phone number for call tracking
- Offer code for in-store or online redemption tracking
Postcard Campaign Questions
Yes. You can send us your finished design, or we can create the postcard for you from scratch based on your offer, audience, and goals.
A 6×4 postcard is smaller and more budget-friendly. A 6.5×9 postcard gives you much more room for copy, visuals, offers, and is commonly used for EDDM campaigns.
Use First Class when speed matters. Use Marketing Mail when cost savings matter more and you are mailing larger quantities on a flexible timeline.
Most direct mail performs best as a series, not a one-time drop. A 3-touch campaign usually gives a much more accurate picture of response.
Yes. We can build consumer lists, business lists, or create separate campaigns for both depending on your goals and target audience.