EVERY DOOR DIRECT MAIL
Reach Every Home in Your Neighborhood — No Mailing List Needed
EDDM is the most cost-effective way for local businesses to saturate a neighborhood with their message. We handle design, printing, route selection, and USPS coordination — everything.
$0.22
Per piece USPS postage – no stamp needed.
~500
Homes per carrier route on average.
98%
Of households notice direct mail
No List
No problem – mail every address on any route
What Is EDDM — and How Does It Work?
Imagine putting a piece of mail in the hands of every single household in a specific street, neighborhood, or ZIP code — without buying or building a mailing list. That’s EDDM: Every Door Direct Mail.
EDDM is a USPS program that lets businesses mail oversized postcards to every address on a carrier route for roughly $0.22 per piece. No list to buy, no addresses to sort, no bulk mail permit fees. The postal carrier delivers your piece with the regular mail — to every home and PO Box on the route you choose.
It’s the most beginner-friendly and budget-friendly way to do physical direct mail. If you want to blanket a neighborhood, nothing beats it.
Choose Your Neighborhood
We help you select carrier routes using the USPS mapping tool — target by ZIP, income level, or proximity to your location.
We Design Your Piece
USPS-compliant oversized postcard design. Your brand, your offer, your message — built to stop the scroll in a physical mailbox.
We Print with Minuteman Press
High-quality printing through our Oak Park print partner. Fast turnaround, USPS-compliant dimensions, and local proof available.
USPS Filing & Drop-Off
We handle all USPS paperwork, bundle your mail pieces correctly, and coordinate the post office drop-off so you never have to.
It Lands in Mailboxes
Your piece is delivered with the regular mail. Typically within 3–5 business days of postal acceptance.
WHO IT’S FOR
EDDM Is Perfect For Local Businesses Like Yours
If you serve customers in a specific neighborhood, EDDM is almost certainly the right tool.
Restaurants & Cafes
Drop a menu or special offer to everyone within a mile. Grand openings, seasonal specials, loyalty programs for cafes.
Real Estate Agents
Farm a neighborhood consistently. Just listed, just sold, and market update campaigns to every home on a route.
Dentists & Clinics
Reach every household in your service area. New patient offers, seasonal checkup reminders, and referral campaigns.
Gyms & Fitness
New Year membership drives, class schedule launches, and special intro offers to your entire neighborhood.
Salons & Spas
Announce new services, promote gift cards for holidays, and reward loyal customers in your immediate area.
Home Services
Plumbers, landscapers, HVAC, painters — reach homeowners before they search. Pre-season offers work great.
Retail Stores
Drive foot traffic to new locations, announce sales events, and keep your store top-of-mind locally.
New Businesses
The fastest way to announce you exist. Reach thousands of potential customers in your neighborhood from day one.
EDDM vs. Targeted Direct Mail
Not sure which is right for you? Here's the honest breakdown.
| Feature | EDDM | Targeted Direct Mail |
|---|---|---|
| Mailing list required? | ✓ No list needed | List required (we can build one) |
| Cost per piece (postage) | $0.22/piece | $0.40–$0.65 depending on class |
| Who receives it? | Every address on chosen routes | Specific people matching your criteria |
| Minimum quantity | 200 pieces minimum | 500 pieces typical minimum |
| Personalization possible? | ✗ No | ✓ Yes — name, offer, data |
| Best for | Local saturation, new awareness | Re-engagement, demographic targeting |
| Budget level | Lower — great for first campaigns | Higher — ROI-focused campaigns |
EDDM Sizing Requirements
USPS is specific about what qualifies for EDDM postage rates. We design every piece to spec — you never have to worry about a rejection at the post office.
Popular sizes 6.5×11, 8.5×11, and 9×12. Note 4×6 and 6×9 postcards do NOT qualify for EDDM rates.
6.125"×11"
Minimum size to qualify
12"×15"
Maximum dimensions
3.3 oz
Maximum weight
Our EDDM Service Includes Everything
One price, no surprises. We handle every piece of the puzzle.
Custom Design
USPS-compliant postcard design built around your brand, offer, and neighborhood audience. Revisions included.
Quality Printing
Produced by Minuteman Press Oak Park — our trusted local print partner. Full-color, high-gloss or matte finish.
Route Selection
We use the USPS EDDM mapping tool to identify the best carrier routes for your location, budget, and goals.
USPS Filing & Paperwork
We complete all USPS forms, bundle your mail correctly by route, and coordinate the postal drop-off on your behalf.
Proof Approval
You see and approve a digital proof — and physical proofs are available given our local Oak Park printing partnership.
QR Code + Landing Page
We pair your physical mailer with a QR code and landing page so you can track exactly how many people respond online.
What Does EDDM Cost?
Pricing depends on the number of homes you're reaching. Here are general ranges — contact us for an exact quote.
Neighborhood Launch
Ideal for businesses new to EDDM. Reach 500–1,500 homes in your immediate neighborhood.
- 500–1,500 pieces
- 1–2 carrier routes
- Custom postcard design
- USPS postage & filing
- QR code included
Zone Saturation
Blanket a full ZIP code or multiple surrounding neighborhoods.
- 1,500–5,000 pieces
- Multiple carrier routes
- Custom design + revisions
- USPS postage & filing
- QR code + landing page
Full Market Domination
Cover an entire city or district. Ideal for grand openings and seasonal campaigns.
- 5,000+ pieces
- Regional route coverage
- Premium design
- USPS coordination
- Full tracking setup