The Right List Makes or
Breaks Every Direct Mail
Campaign
A brilliant design mailed to the wrong people is wasted money. We build precision-targeted prospect lists from 200+ data filters, and we clean your existing customer data so every piece lands at a valid, current address.
200+
Data filters for prospect list building
95%+
Typical deliverability on a properly cleaned list
14%
Of US households move every year — lists go stale fast
NCOA
Every list we use is processed through USPS address update
Build a New List or Clean Your Existing One
Whether you're reaching out to new prospects or mailing to your own customers, your list quality determines your results.
Prospect List Building
You don't have a list — or you want to reach new customers you've never touched before. We build a custom-targeted list of prospects based on the exact criteria that define your best potential customers.
- 200+ targeting filters available
- Geographic, demographic, and behavioral data
- Consumer and business lists available
- NCOA-processed before delivery
- Count and preview available before purchase
List Cleaning & Updating
You have a customer database — but it hasn't been cleaned in years. Duplicates, old addresses, disconnected records. We run it through a full hygiene process so every piece reaches a real, current address.
- NCOA (National Change of Address) update
- Duplicate record removal
- Address standardization (CASS-certified)
- Deceased record removal (DPV suppression)
- Report: deliverable vs. undeliverable addresses
25+ Ways to Find Your Exact Prospect
Our list building platform lets you match the audience. Here are the most popular filter categories.
Geography
- ZIP code
- City / county
- Radius from address
- Carrier route
- Congressional district
- Neighborhood / subdivision
Demographics
- Age range
- Household income
- Gender
- Marital status
- Presence of children
- Education level
Property & Home
- Homeowner vs renter
- Home value range
- Years in residence
- Square footage
- Year built
- Recent mover (< 12 months)
Business (B2B)
- Industry / SIC code
- Business size (employee)
- Annual revenue
- Business age
- Decision-maker title
- Business type
Which List Type Do You Need?
The answer depends on whether your customers are individuals or other businesses.
| Feature | Consumer List | Business List |
|---|---|---|
| Who receives it | Individuals and households | Businesses and decision-makers |
| Best for | Restaurants, salons, retail, home services, medical | B2B services, suppliers, professional services |
| Top filters | Income, age, homeownership, family status | SIC code, employee count, revenue, title |
| Data freshness | Updated quarterly via NCOA | Updated quarterly; executive data more variable |
| Typical cost range | Lower per name cost | Slightly higher; executive lists cost more |
| Response rate | 2–3% well-targeted | 4–8% when title and industry are right |
Which List Type Do You Need?
The answer depends on whether your customers are individuals or other businesses.
| Feature | Consumer List | Business List |
|---|---|---|
| Who receives it | Individuals and households | Businesses and decision-makers |
| Best for | Restaurants, salons, retail, home service, medical | B2B services, suppliers, professional services |
| Top filters | Income, age, homeownership, family status | SIC code, employee count, revenue, title |
| Data freshness | Updated quarterly via NCOA | Updated quarterly; executive data more variable |
| Typical cost range | Lower per-name cost | Slightly higher; executive lists cost more |
| Response rate | 2–3% well-targeted | 4–8% when title and industry are right |
How We Clean Your Customer Database
Even a list you built yourself needs regular hygiene. About 14% of the US population moves every year. If your list is 2–3 years old, that is potentially 30–40% bad addresses — returned mail, wasted print and postage budget, and missed before a single phone is made.
We run your list through a full 6-step cleaning process and return a USPS-ready file with deliverability report so your next mailing works the way it should.
Upload & Import
Start by sending us CSV, Excel, or any standard format. We handle formatting inconsistencies.
Address Standardization (CASS)
CASS-certified processing corrects abbreviations, missing ZIP+4 codes, and address formatting to USPS standards.
NCOA Update
Cross-reference against USPS National Change of Address database. Update addresses for people who moved in the last 48 months.
Duplicate Removal
Different and repeated duplicate records — same name, same household, or same address — so no one gets multiple pieces.
Suppression
DMA mail preference file, deceased records, and prison addresses are removed to protect your deliverability and reputation.
Return Clean File + Report
You receive a CSV ready to mail plus a full report with cleaned, updated addresses, removed records, and expected deliverability rate.
Mailing List Questions
Our data is sourced from trusted providers and processed through NCOA and CASS certification to ensure accuracy and deliverability.
Yes, we provide count and preview options so you can evaluate your list size before purchasing.
Even lists that are a few years old can be improved significantly with cleaning, updating, and suppression processes.
We accept CSV, Excel, and most standard formats. Our team will handle formatting and processing.
Most prospect lists are licensed for one-time use. We’ll clearly guide you on usage rights before purchase.